comparative advertising
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释义
（指名与竞争对手产品进行比较的）货比货式广告，比较广告；
英英释义
Comparative advertising
Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.
以上来源于:Wikipedia
权威例句
comparative AdvertisingComparative Advertising
comparative Advertising
Comparative advertising: disclosing horizontal match information
Comparative versus Noncomparative Advertising: A Meta-Analysis
Comparative advertising effectiveness: The role of involvement and source credibility.
The interaction between comparative advertising and copy claim variation.
System and method of displaying comparative advertising on the internet
Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions
Associative positioning strategies through comparative advertising: Attribute versus overall similarity approaches.
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
Product Categorization and Inference Making: Some Implications for Comparative Advertising | Journal of Consumer Research | Oxford A...
Self-Construal and Need-for-Cognition Effects on Brand Attitudes and Purchase Intentions in Response to Comparative Advertising in T...
1. The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。
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2. The FTC recently charged a group of auto dealers with restricting comparative and discount advertising to the detriment of consumers.
联邦贸易委员会不久前曾起诉了一群对比较和折扣广告进行限制，从而损害了消费者利益的汽车代理商。
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3. Comparative advertisement, as a special commercial advertising form, is more appreciated.
而比较广告，作为一种特别的商业广告形式，更是备受青睐。
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4. Why don't we do some comparative advertising? Our product is definitely better than the competition's.
我们为什么不能做一些对比广告呢?我们的产品肯定比其他同类产品有优势。
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5. This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.
本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。
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6. This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
包括合理使用、比较广告、权利用尽、限制竞争。
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7. The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
第三种按广告是否明确提及竞争者名称分为直接比较广告和间接比较广告；
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8. As a comparative advertising, comparative advertising with the tendency to show off possesses the difference from and similarity to other comparative advertisings.
作为比较广告的一种，攀附性比较广告与其他比较广告相比，有同有异。
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9. The second part clarified the basic concept of the advertising environment, and suggests the comparative framework of urban and rural environment of advertising.
第二部分对广告环境的相关概念进行阐述，提出城乡广告环境的比较框架。
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10. This research from the Angle of history and culture, focus on the comparative analysis between Chinese and western television advertising.
本研究从历史与文化的角度，着眼中西方电视广告进行对比分析。
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11. Three strategies to raise the advertising effect are provided: vivid presentation, distinct referring, and comparative association.
对症下药，提高公益广告效果的策略有三：真实再现、指向明确和对比联想。
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12. The paper proceeds from the gender role education function of advertising and provides a comparative analysis of gender roles in Chinese advertising and social contexts.
西方社会心理学的研究成果证明广告具有性别教育功能。中国广告中的女性形象在一定程度上误导女性的社会角色定位。
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13. The paper proceeds from the gender role education function of advertising and provides a comparative analysis of gender roles in Chinese advertising and social contexts.
西方社会心理学的研究成果证明广告具有性别教育功能。中国广告中的女性形象在一定程度上误导女性的社会角色定位。
youdao
comparative advertising
