brand equity
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释义
品牌价值; 商标资产；
英英释义
Brand equity
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.
以上来源于:Wikipedia
权威例句
Cultivating service brand equityMeasuring Brand Equity Across Products and Markets
‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’
The Measurement and Determinants of Brand Equity: A Financial Approach
An examination of selected marketing mix elements and brand equity.
Conceptualizing, measuring and managing customer based brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
Developing and validating a multidimensional consumer-based brand equity scale
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” in: Journal of Marketing, Vol. 57, 1-22
1. He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
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2. Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。
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3. Good brand valuation models are able to attribute the key drivers of brand equity.
良好的品牌估价模型可成为品牌价值的核心驱动器。
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4. The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
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5. David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
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6. A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.
买家肯定会保持GE的名字，并保留这个经过多年才建立起来的品牌资产。
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7. They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.
他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。
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8. According to Starbucks, the failure from Kraft resulted in the erosion of brand equity, and there was no improvement in performance even after raising these issues.
星巴克称，卡夫履约不力造成品牌资产流失，即使星巴克向卡夫提起此事，业绩也没有多少提升。在开盘前卡夫的股价为30.41美元，略涨0.11美元，涨幅为0.36%。
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9. Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
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10. Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.
善于利用数据的公司将在竞争中占据先机，数据价值的重要性将日益与品牌价值比肩。
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11. Data equity, to coin a phrase, will become as important as brand equity.
数据资本(自造一个词汇)将和品牌资本一样重要。
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12. This concept is referred to as brand equity.
这个观念涉及到的就是品牌资产。
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13. That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.
那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。
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14. Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.
负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。
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15. Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。
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16. For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.
例如，可以借用品牌资产以延伸品牌名称，用于一系列在同一类别的产品或者甚至其它种类。
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17. However, brand equity is not always positive in value.
然而，品牌资产不是总能价值为正。
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18. Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.
建设品牌资产要求相当努力，一些公司使用其它方式从强势品牌获得好处。
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19. How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
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20. The marketing mix should focus on building and protecting brand equity.
市场营销组合应关注建设和保护品牌资产。
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21. In other cases, the extensions are unsuccessful and can dilute the original brand equity.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
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22. Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
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23. Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差，就导致负品牌资产。
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24. The stronger the brand equity and corporate image-especially with respect to corporate credibility and trustworthiness-the more likely it is that the firm can weather the storm.
品牌资产和公司形象约强大，尤其是公司可靠性和可信度越强，企业抗风暴的能力就越强。
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25. Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
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26. The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.
我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。
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27. Building brand equity is the key task for brand marketing.
创建品牌权益是品牌建设的核心任务。
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28. The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
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29. The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
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30. The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
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brand equity
