gimmick
n. 暗机关；骗人的玩意；花招
vt. 使暗机关；搞骗人的玩意
n.
花招，诡计；骗人的玩意；暗机关；产品广告噱头
v.
使暗机关；搞骗人的玩意；在…上暗设机关；
变形
复数：gimmicks
英英释义
gimmick
n.
a drawback or difficulty that is not readily evident
同义词：catch
something unspecified whose name is either forgotten or not known
同义词：doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
any clever maneuver
"it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
同义词：devicetwist
双语例句
用作名词(n.)
But this is surely no more than a populist gimmick.
但这无疑只是一个民粹主义者的小花招罢了。
The advertisement is just a gimmick to make consumers buy their products.
宣传只是一种使消费者买他们产品的花招。
权威例句
Clickers: A Teaching Gimmick that WorksA Gimmick to Integrate Software Testing Throughout the Curriculum
A gimmick to integrate software testing throughout the curriculum
DNA vaccines -- a modern gimmick or a boon to vaccinology?
Laparoscopic cholecystectomy: from gimmick to gold standard
Chronopharmaceutics: gimmick or clinically relevant approach to drug delivery?
Operative laparoscopy: surgical advance or technical gimmick?
Photon upmanship: why multiphoton imaging is more than a gimmick.
Hardware gimmick or cultural innovation? Technological, cultural, and social foundations of the Japanese video game industry
Spacer devices used with metered-dose inhalers. Breakthrough or gimmick?
gimmick
gimmick: [20] Gimmick originally meant ‘dishonest contrivance’ – indeed, in the first known printed reference to it, in George Maine’s and Bruce Grant’s Wise-crack dictionary 1926 (an American publication), it is defined specifically as a ‘device for making a fair game crooked’. The modern sense ‘stratagem for gaining attention’ seems to have come to the fore in the 1940s. The origins of the word are a mystery, although it has been suggested that it began as gimac, an anagram of magic used by conjurers.
gimmick (n.)
1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.
In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attached to the radiator, with the intention of having some heat in my Nova Zemblan booth. ["Domestic Engineering," January 8, 1910]
1. It is just a public relations gimmick.
这只是一种公关花招。
《柯林斯英汉双解大词典》
2. It was no more than a passing gimmick or a fairground attraction.
它只不过是个过眼云烟的噱头或露天市场上的景点。
youdao
3. If a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".
如果海报上写着“类人猿独特的掠夺性展示-阿拉伯狒狒”我们只会对这个“噱头”一笑置之。
youdao
4. They employ another gimmick, too.
他们也使用另外一种花招。
youdao
5. Or was the panda donation a gimmick?
这次的熊猫捐赠是否只是噱头呢？
youdao
6. That’s a good gimmick。
那是一个好办法。
youdao
7. It might sound like another gimmick for weight loss, but it's not.
听上去好像又是什么减肥花招吧。其实不然。
youdao
8. "I'm not a fan of the holiday-inspired gimmick ploys," says Graham.
Graham说：“我不支持耍假日噱头伎俩。”
youdao
9. Its most exciting finding relates to an off-balance-sheet accounting gimmick.
该份报告最令人兴奋的发现与资产负债表外会计欺诈有关。
youdao
10. I am sure it has been a marketing gimmick to promote beer as a 'guy's drink'.
我确信提高啤酒作为“男人的饮料”已经成为一种市场趋势。
youdao
11. Over the next two decades, he tried every marketing gimmick he could think of.
在接下来的二十年里，他试过了种种所能想到的营销手段。
youdao
12. But she dismisses the notion that iPS cells from endangered animals are a gimmick.
但是她对于从濒危动物提取iPS细胞是个噱头的说法不屑一提。
youdao
13. It is another gimmick aimed at showing the world that this time they are serious about peace.
这只是又一个向世界表明美国现在正在认真地对待和平的小把戏罢了。
youdao
14. Some people have called her "gimmick" really clever; others ask if she feels ashamed, she said.
她说，有人说她的做法很聪明；也有人问她有没有感到难为情。
youdao
15. Said he does not support a federal gas tax holiday and called it a "classic Washington gimmick."
说他不支持联邦级别的汽油税假期（Gastax holiday，指在一定时间免征汽油税，减轻消费者负担的做法。 -- 译者注），并称之为“经典的华盛顿伎俩“。
youdao
16. Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
youdao
17. If you're fighting hair loss, chances are you've heard - and possibly tried - every gimmick out there.
如果你正在与脱发做斗争，那么你或许听过“机会来了”-或者你也尝试了-但是总是不管用。
youdao
18. Looking back now, he says that he considered computer dating to be little more than a gimmick and a fad.
现在回想起来，他说他当时认为电脑相亲不过是一些流行一时的花招。
youdao
19. This is an even bigger gimmick than Microsoft Kinect and I don’t see many technology buyers falling for it.
这实在是比微软Kinect更厉害的宣传花招，不过我倒没发现有多少科技产品买家会掉进这个陷阱里。
youdao
20. Bing touts itself as a "decision engine," which is mostly a marketing gimmick, but has some weight behind it.
微软Bing吹捧自己为“决策引擎”，这很可能是一个营销噱头，但背后的力量不可小觑。
youdao
21. Like the modern figure of Santa Claus himself, this is pretty much a merchandiser's gimmick to encourage spending.
就像圣诞老人自己这个现代形象一样，商家这样做在很大程度上是一种促销伎俩。
youdao
22. Talking about a quick move to the euro may be a good gimmick for politicians, but the practical difficulties are huge.
说到迅速转向欧元区可能是政客们的玩的把戏，但是实际困难重重。
youdao
23. But Mr.Boehner is adamant: our mortgage is part of the cost of our meal, and to say otherwise is just a budget gimmick.
但是，博纳先生却坚定不移说：住房抵押贷款就是饭费的一部分，不这么看就是在预算问题上耍滑头。
youdao
24. Yet that has given more time for the public to turn against the handout as a gimmick, and for the opposition to make hay.
这一举动却给了民众和对手充分的时间来质疑和反对这一计划。
youdao
25. Mocher Cherguim, the shopkeeper, was clearly disappointed when I told him that the hat would just be a gimmick for a party.
当我告诉这位名叫莫切尔·谢尔吉的店主，这个帽子肯定会成为聚会的噱头，他明显比较失望。
youdao
26. The game Move Party showed off these features, but it seemed more like a slick visual gimmick than an exciting new type of game.
《动感派对》这款游戏充分发挥了这些特色，但更像是老套的视觉把戏，不是令人兴奋的新型游戏。
youdao
27. That means they don't manage to integrate their gimmick seamlessly into their presentation as a way of illustrating their points.
也就是说他们很难将唬人的把戏融汇到他们的演讲里以说明他们的观点。
youdao
28. That means they don't manage to integrate their gimmick seamlessly into their presentation as a way of illustrating their points.
也就是说他们很难将唬人的把戏融汇到他们的演讲里以说明他们的观点。
youdao
gimmick
