brand awareness
释义
商标意识，牌子意识；
英英释义
Brand awareness
Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
以上来源于:Wikipedia
权威例句
Brand awarenessBrand awareness in business markets: When is it related to firm performance?
The Underlying Structure of Brand Awareness Scores
A model of brand awareness and brand attitude advertising strategies
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: : A Replication
The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions:
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness
The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook
1. I would advise my clients to place a banner hanging on the wall of the event to invoke a brand Awareness to attendees, not for a call to action.
我通常会建议客户在展会现场放置一个横幅，来提高自己在参会观众心中的品牌认知度，而不是试图让观众立马行动。
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2. This is particularly beneficial in promoting brand awareness or a specific property with images.
在提高品牌意识或通过图片宣传具体一家酒店时，这些工具尤其有用。
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3. Some observers remain sceptical of the Chinese boom and warn that most new Chinese consumers have low levels of brand awareness—and therefore low brand loyalty.
某些观察家对中国经济过旺一直心存疑虑，他们警告说，多数初次购买奢侈品的消费者品牌意识不高――因此回头率也低。
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4. If you hear or use the words "strategic" plus "brand awareness" more than the word "revenue," your distribution deal is probably doomed.
如果“策略”啊“品牌意识”啊提及或使用次数比“收入”这个词还多，那么你的推广很可能会失败。
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5. Only those who have managed to build strong brand awareness (like Technorati) will survive.
只有那些能够建立强大品牌意识的网站才可以生存下来(如technorati)。
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6. While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.
虽然社交游戏潜在地能以新途径帮助公司提高品牌知名度和增加销量，但打造此类游戏颇具挑战性。
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7. Gymboree already operates play and music centres in 30 countries outside America, and hopes to use them to raise brand awareness and flog some togs for tots.
金宝贝早已在美国本土外的30个国家开办了各种早教中心和音乐中心，希望以此提高品牌的知名度，提高童装的销量。
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8. "Our brand awareness globally has increased significantly" from 10 per cent before the campaign to 40 per cent now, said Mr Cheng.
郑慧明称：“本公司在全球的品牌知名度已显著上升，”从营销活动之前的10%升至现在的40%。
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9. The increasing use of social media tools by businesses is gradually changing the way companies are targeting customers and spreading brand awareness.
随着社区媒体在企业用户中的不断普及，企业定位客户群和传播品牌知名度的方式也正在逐渐改变。
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10. Marketing budgets won't be spent without fulfilling predefined goals, e.g. increase in brand awareness, lead generation or online sales.
营销预算将不会花在不能实现预定目标的项目上，例如：增加品牌认知度，引领新一代或者网上销售。
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11. Marketing goals in the past: create brand awareness, target mass media, interrupt and repeat.
过去的市场推广目标：建立品牌关注、定位大众媒体，并不断重复此过程。
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12. First movers. First movers can define the product offer, set standards and, most valuably, gain market share and brand awareness.
先驱者，先驱者可以定义产品，制定标准，最有益的是，获取市场份额和产品认知度。
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13. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.
由于“大厨师”是新产品，我们的广告必须要在目标顾客群中，也就是25岁至40岁的职业妇女中，建立起品牌知名度。
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14. To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.
为了提高知名度，我们必须打电视广告，尽可能让最广的观众看到我们的产品。
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15. Since this is a newproduct, our main goal is to establish brand awareness among our targetaudience, which is working women, aged 25 to 40.
由于“大厨师”是新产品，我们的广告必须要在目标顾客群中，也就是25岁至40岁的职业妇女中，建立起品牌知名度。
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16. So if you talked to marketing people, it is basically a communication channel, you know, spreading information, increase brand awareness.
好比如果你和一个做市场的人说互联网，那么互联网就是一个基本的与外界沟通的渠道，分享信息，提高品牌价值。
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17. Beyond the proven model of success, franchises offer brand awareness, which means customers are more likely to be familiar with your product or service from day one.
除了证明过的成功模式，加盟权提供品牌意识，这意味着从第一天开始，顾客更有可能已经熟悉你的产品或者服务。
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18. We want to catapult brand awareness through a series of actions — the new flagship store, taking over the business so we can directly manage [it], and building infrastructure.
我们想通过一系列的活动来突出品牌价值- - - - -新的旗舰店。
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19. And we want to be with a name brand, because if we're gonna, you know, collaborate with them, we wanted it to be two big names, and again, increasing brand awareness for both.
另外我们想和一家名牌制造商合作，因为如果我们将来，你知道，和它们合作，我们就希望它可以成为两个大品牌，再一次，增加双方的品牌意识。
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20. As an online business we find social media sites like Facebook helpful in increasing our brand awareness, as well as market feedback on our company and extensive product line.
作为一家在线企业，我们发现，社会媒体网站，如Facebook，有助于提高企业的品牌知名度，以及市场对企业和产品线的反馈。
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21. The briefing given to Buzzman, the Paris-based creative agency behind the campaign, defined its goals as: ‘To raise short-term brand awareness and to be on top of customers’ shopping lists.
广告幕后，位于巴黎的制作方Buzzman收到的简报中这样描述其目标：“提高短期品牌知名度，在消费者的购物单上排在头位。
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22. The company last week unveiled its first foreign-language film: 'Aftershock,' a Chinese film that IMAX executives hope will increase the company's brand awareness in Asia.
该公司最近推出了第一部外语电影：《唐山大地震》(“Aftershock”)。IMAX高层希望通过这部中文电影来提升公司在亚洲的品牌知名度。
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23. Develop and implement brand awareness plans in line with marketing strategy.
结合市场战略推进和执行品牌意识方案。
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24. Use email marketing to accomplish what email does best - increase revenue, generate leads, strengthen customer relationships, increase Website traffic and build brand awareness.
通过email营销发挥email的最大优势——提高收入、确保领先的地位、加强客户关系、增加网站流量和树立品牌知名度。
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25. Some executives say that fake stores can help build brand awareness.
一些高管说，山寨店可有助于建立品牌意识。
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26. Some executives say that fake stores can help build brand awareness.
一些高管说，山寨店可有助于建立品牌意识。
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brand awareness
