Packaging is an important form of advertising. A package can sometimes motivate

Packaging is animportant form of advertising. A package can sometimes motivate someone to buya product. For example, a small child might ask for a breakfast food that comesin a box with a picture of a TV character. The child is more interested in thepicture than in the  breakfast food. Pictures for children to color or cutout, games printed on a package, or small gifts inside a box also motivate manychildren to buy products—or toask their parents for them.

    Some packages suggestthat a buyer will get something for nothing. Food products sold inreusable containers are examples of this. Although a similar product in a plaincontainer might cost less, people often prefer to buy the product in a reusableglass or dish, because they believe the container is free. However, the cost ofthe container is added to the cost of the product.

    The size of a packagealso motivates a buyer. Maybe the package has “Economy Size” or “Family Size” printedon it. This suggests that the large size has the most products for the leastmoney. But that is not always true. A buyer has to know how the product is soldand the price of the basic unit.

    The information on thepackage should provide some answers. But the important thing for any buyer toremember is that a package is often an advertisement. The words and pictures donot tell the whole story. Only the product inside can do that.

1.The underlinedwords “a buyer will get something for nothing” (Paragraph 2) most probably meanthat _________.

A. a buyer willnot get what he wants   B. a buyer will gain more than he loses

C. a buyer willget what he pays for    D. a buyer will get something usefulfree of charge

2.Which of the following statements is NOT mentioned in the passage?

A. On seeing awell-designed container, a buyer often neglects（忽略）what is inside it.

B. A buyer isalso attracted by the size of the container.

C. Children areoften made to buy a product by its package with attractive pictures.

D. Packaging isoften a successful advertisement.

3.What suggestion does the author give in the passage?

A. The bestchoice for a buyer is to get a product in a plain package.

B. A buyershould get what he needs most.

C. Do not buythe product which is sold in a glass or dish.

D. A buyer should know that the quality of a container has little todo with the quality of the product.  

试题答案

【答案】

1.D

2.A

3.D