阅读理解 (共5小题,每小题2分.满分10分) 根据短文内容.从短文后的七个选项中选出能填入空白处的最佳选项.选项中有两项为多余选项. Advertising

阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

AdvertisingEverywhere

      1     Now that messages can go around the world at highspeed，the world isbecoming smaller and products can be sold everywhere．But it is true that theproblems of international advertising—problems of language andculture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement wastranslated from English into Spanish，it told people that they could fly without wearing clothes!

    To avoid problems intranslation，mostadvertisement firms are now writing completely new ads．In writing new ads，international advertisers mustchoose different methods of advertising for different countries．In some countries，an advertisement usually givesa description of the product

and explains why it is better than others．     2      But in Japan，the message is based more onsituations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at aparty，picnic，or in some other pleasantsituations．Theywill

not say that a product is better thanothers．Instead，the goal will be to create agood feeling about

the product

                   3      For instance，certain countries will not allow TV advertisementson Sundays，andothers will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs willsoon have problems．

    Finally，there is the choice of what toadvertise．     4     So the best advertisementin the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s inHawaii，you willfind Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of theseproducts must be sold with the right kind of message     5      But no matter how difficult this job may be，it is very important for globaladvenrtisers to do it well．Knowing how to advertise in the world market can help companies forsuccess．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws andcustoms

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

试题答案

【答案】

1-5  DBEAG

【解析】略