I once had my Chinese MBA students brainstorming on “two-hour business plans . I
推荐文章
I once had my Chinese MBA studentsbrainstorming on “two-hour business plans”. I separated them into six groupsand gave them an example: a restaurant chain. The more original their idea, thebetter, I said. Finally, five of the six groups presented plans for restaurantchains. The sixth proposed a catering service. Though I admitted the time limithad been difficult, I expressed my disappointment.
My students were middle managers, financialanalysts and financiers from state owned enterprises and global companies. Theywere not without talent or opinions, but they had been shaped by an educationalsystem that rarely stressed or rewarded critical thinking or inventiveness. Thescene I just described came in different forms during my two years’ teaching atthe school. Papers were often copied from the Web and the Harvard BusinessReview. Case study debates were written up and just memorized. Studentsfrequently said that copying is a superior business strategy, better thaninventing and creating.
In China, every product you can imagine hasbeen made and sold. But so few well developed marketing and management mindshave been raised that it will be a long time before most people in the worldcan name a Chinese brand.
With this problem in mind, partnershipswith institutions like Yale and MIT have been established. And then there’s the“thousand talent scheme”: this new government program is intended to improvetechnological modernization by attracting top foreign trained scientists to themainland with big money. But there are worries about China’s researchenvironment. It’s hardly known for producing independent thinking and openness,and even big salary offers may not be attractive enough to overcome this.
At last, for China, becoming a major worldcreator is not just about setting up partnerships with top Western universities.Nor is it about gathering a group of well-educated people and telling them tothink creatively. It’s about establishing a rich learning environment for youngminds. It’s not that simple.
1.Why does the author feel disappointed athis students?
| A．Because there is one group presenting a catering service. |
| B．Because the six groups made projects for restaurant chains. |
| C．Because all the students copied a case for the difficult topic. |
| D．Because the students’ ideas were lacking in creativeness. |
2.We can infer from the passage that________.
| A．China can make and sell any product all over the world |
| B．high pay may not solve the problem of China’s research environment |
| C．cooperation with institutions has been set up to make a Chinese brand |
| D．the new government program are aimed at encouraging imagination |
3.Which is the best title of the passage?
| A．Look for a New Way of Learning. | B．Reward Creative Thinking. |
| C．How to Become a Creator. | D．Establish a technical Environment. |
试题答案
【答案】
1.D
2.B
3.A
【解析】略