The more accessible a company's services are, the more business it will do. Why

The more accessible a company's services are,the more business it will do. Why are the same ___1___ not applied when itcomes to Internet websites then? A Hong Kong study has found that the localsites of two leading ___2___, McDonald's and Motorola, are the mostuser-unfriendly of the 30 websites tested. The lack of ___3___ means they arenot only losing customers, but ___4___ to meet their social responsibilities.

         Inan ever-more Internet-connected world, ___5___ are as important as physicalshops or offices. They are ___6___ used as a way of banking, shopping andgetting news. This is especially so for the disabled, who find it ___7___ toshop on-line than go to a store in person. A website that does not let them dothis is the same as having a(n) "___8___" sign on a door. 

         InHong Kong, it is ___9___ not to provide the disabled with access to schools andbuildings, but at present there are no specific laws on Internet accessibility.However, companies are morally responsible for ensuring that their websites canbe ___10___ by people who are visually disabled or have difficulty walkingaround. Ideals for design have long been put forward by the World Wide WebConsortium, a global community working on open standards to ___11___accessibility and development.

         Computertechnology is ___12___ fast and it is now much easier to create websites thatare ___13___ for all people, sighted or disabled. Companies should ensure thatthe designers of their websites ___14___ guidelines for accessibility. We shouldtry to make our city as ___15___ as possible, on-line and off.

1.A. data                            B.principles             C.experiences                  D.technologies

2.A. companies                B.products              C.stores                                D.factories

3.A. power                         B.study                     C.attraction                             D.access

4.A. deciding                B.attempting          C. failing                                 D.stopping

5.A. computers                B.hotlines                C.signals                           D.websites

6.A. increasingly              B.possibly                C.extremely                     D.randomly

7.A. cheaper                     B.safer                     C.easier                                      D.quicker

8.A. waiting                       B.sale                       C.open                               D.closed

9.A. unreasonable           B.illegal                        C.unimportant                 D.impolite

10.A. found                        B.read                      C.known                            D.created

11.A. permit.               B.discover               C.start                               D.ensure

12.A. weakening              B.dropping              C.changing                       D.flying

13.A. wonderful               B.usable                   C.harmless                       D.profitable

14.A. follow                       B.write                     C.break                              D.ignore

15.A. beautiful                  B.wealthy                C.accessible                     D.respectable

试题答案

【答案】

1.B

2.A

3.D

4.C

5.D

6.A

7.C

8.D

9.B

10.B

11.D

12.C

13.B

14.A

15.C

【解析】略