阅读理解 So often our needs are defined by things that don't get us much：the comfort of having lots of stuff, the image we want to portray, the social pressure to appear to be rich, the fantastic idea of having something new for its own sake, like a new car or new TV or the latest fashion．For years, we have spoken to our customers about the difference between fashion and style．We've tried our best to encourage style and reinforce the concept that style isn't fashion．It comes from your imagination and is developed slowly．It's re-lection of your values． Today, more than ever, the direction of an environmentally conscious style is not to have luxury or conspicuous(炫耀的)consumption written all over your clothes．This is still our message．We believe this could be best achieved by simply asking yourself before you buy something(from us or any other company)whether this is something you really need．It could be you'll buy more or less from us, but only what you need．We'll be happy to adjust our business up or down accordingly, because we'll feel we are then contributing to a healthier attitude about consumption．We know this is an opinion against the growth of economy, but frankly, if this kind of thinking doesn't catch on quickly, we, like a plague of locusts, will swallow all that's left of the planet．We could make the decision to reduce our consumption, or the decision will soon be made for us． We are optimistic that we can change course and avoid the disastrous destination toward which we're heading．We also believe that there are many events occurring throughout the world right now which support this outlook．We've experienced big changes in people's attitudes about some extremely important philosophical issues and values． Our purchasing habits have enormous influence．By changing the things that make us happy and buying less stuff, we can reduce the terrible impact we have been placing on the environment．We can buy for vital needs, not silly self-satisfying needs．We do need clothes, yes, but so many? While we' re advocating responsible consumption, we want to suggest one more idea．What you save, if you do, through changing your purchasing habits, contributes to one of the thousands of social and environmental organizations that are working to correct, repair, preserve or halt the damage to which our consumptive ways and economic system have led us． We all have to work together to preserve the continuity of natural cycles and processes．If we don't, we'll have no inheritance to give to our grandchildren．All will be gone．Our place in history will be that of the greatest mismanagers of the tarth, not such a loving way to be remembered! 
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