When Denis Hennequin took over as the European boss of McDonald's in January 200

When Denis Hennequin took over asthe European boss of McDonald's in January 2004, the world's biggest restaurantchain was showing signs of recovery in America and Australia, but sales inEurope were sluggish or declining．One exception was France, where Mr．Hennequinhad done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy thissuccess in all 41 of the European countries where anti-globalisers’ favouriteenemy operates．

So far Mr．Henncquin is doing well．Last year European sales increased by 5．8%and the number of customers by 3．4%, the best annualresults in nearly 15 years．Europe accounted for 36% ofthe group's profits and for 28 of its sales．Decemberwas an especially good month as customers took to seasonal menu offerings inFrance and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．

Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be"locally relevant", and to improve the experience of visiting his6.400 restaurants． McDonaId's is blamed for makingpeople fat, exploiting workers, treating animals cruelly, polluting theenvironment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public toaddress these concerns．

He introduced "opendoor" visitor days in each country which became hugely popular．In Poland alone some50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launchedlast year, put detailed Sables on McDonaId's packaging with data on calories,protein, fat, carbohy drates and salt content, "the details are alsoprinted on tray-liners．

1.Which of thefollowing statement is RIGHT?

    A．Denis Hennequin has beenboss of McDonald since 2004．

    B．The sales of McDonald isincreasing in France．

    C．Denis Hennequin tries hisbest to increase the sales of McDonald in the world．

    D．The nutrition informationis always launched on McDonald products．

2.McDonaId's isblamed in Europe for the following reasons EXCEPT         .

    A．making peoplefat                B．exploiting workers

    C．treating animalscruelly        D．earningtoo much

3.Which of thefollowing is not included in the McDonaId's packaging?

    A．attentions    B．fat            C．protein        D．salt content

4.What did DenisHennequin do to increase the sales of McDonald in Europe?

    A．He visited all theMcDonaId's branches in Europe．

    B．He introduced "opendoor" visitor's days in each country．

    C．He had done a reliable jobas head of the group's French subsidiary．

    D．He engaged in a dialoguewith the public．

试题答案

【答案】

1.B

2.D

3.A

4.B