There are thousands of products of all colors and shapes in a supermarket, makin

    There are thousands ofproducts of all colors and shapes in a supermarket, making you believe thatthey are worth a try. How? Packaging (包装) is the silent but persuading salesman.

    There on the shelves, eachbottle, can, box, and jar has been carefully designed and measured to speak tothe inner self of the consumer (消费者), so that he is buying not only a product but also hisbelief in life.  Scientists havestudied consumer behavior recently and found that the look of the package has agreat effect on the “quality” of the product and on how well it sells, because“Consumers generally cannot tell between a product and its package. Manyproducts are packages and many packages are products,” as Louis Cheskin, thefirst social scientist studying consumers’ feeling for packaging, noticed.

    Colors are one of the besttools in packaging. Studies of eye movement have shown that colors draw humanattention quickly. Take V8 for example. For many years, the bright red color oftomatoes and carrots on the thin bottle makes you feel that it is very good foryour body. And the word “green” today can keep food prices going up.

    Shapes are anotherattraction. Circles often suggest happiness and peacefulness, because theseshapes are pleasing to both the eye and the heart. That’s why the round yellowM signs of McDonald’s are inviting to both young and old.

    This new consumer response(反应) to the colors and shapes ofpackages reminds producers and sellers that people buy to satisfy both body andsoul.

1. According to the passage, ______seems to be able to persuade a consumer to buy the product.

A. thepleasing color of the package

B. thespecial taste of the product

C. thestrange shape of the package

D. thebelief in the product

2. If a package or a product is roundin shape, it can ______.

A.bring excitement to the consumers

B.attract the consumers’ attention

C.catch the eye movement of the consumers

D.produce a happy and peaceful feeling

3. “And the word ‘green’ today can keepfood prices going up.” This sentence suggests that consumers today are

A.starting to notice the importance of new food

B.enjoying the beauty of nature more than before

C.beginning to like green vegetables

D.paying more attention to their health

4. It can be inferred from the passagethat V8 is a kind of ________.

A.vegetable dish

B.healthy juice

C.iced drink

D. redvegetable

试题答案

答案：A;D;D;B