阅读理解 Shopping is not as simple as you may think! There are all sorts of tricks a

阅读理解

Shopping is not as simple as you maythink! There are all sorts of tricks at play each time we reach out for thatparticular brand(品牌) of product on the shelf.

Coloring, for example, varies accordingto what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because wethink of these as healthy colors. Ice cream packets are often blue andexpensive goods, like chocolates, are gold or silver.

When some kind of painkiller was broughtout recently, researchers found that the colors turned the customers offbecause they made the product look weak and ineffective. Eventually, it came onthe market in a dark blue and white package—blue because we think of it assafe, and white as calm.

The size of a product can attract ashopper. But quite often a bottle doesn’t contain as much as it appears to. Itis believed that the better-known companies spend, on average, 70 percent ofthe total cost of the product itself on packaging!

The most successful producers know thatit’s not enough to have a good product. The founder of Pears soap, who for 25years has used pretty little girls to promote (推销)their goods, came to the conclusion: “Any fool can make soap, but it takes agenius(天才) to sell it.”

1.Which of the following may trick ashopper into buying a product according to the text?

A. The cost of its package. B.The price of the product.

C. The color of its package.   D.The brand name of the product.

2.The underlined part “the colors turnedthe customers off”(in Para.3 ) means that the colors_____________.

A. attracted the customers strongly    B.hadweak effects on the customers

C.tricked the customers into shopping D.causedthe customers to lose interest

3.Which of the following is the key tothe success in product sales?

A. The way to promote goods.   B.The discovery of a genius.

C. The team to produce a good product. D.The brand name used by successful producers.

4.According to the passage, which of thefollowing statement is true?

A. Makingsoap is so easy that any fool in the world can make it.

B. Greens,yellows or silver are considered to be healthy colors.

C. 25years ago, the founder of Pears soap was a pretty girl herself.

D.Thesize of a product can have an effect on the shoppers.

5.Which of the following would be thebest title for this text?

A. Choice of Good Products   B.Disadvantagesof Products

C.Effect of Packaging on Shopping D.BrandNames and Shopping Tricks

试题答案

答案：1C2D3A4D5C