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阅读理解 What would railway station or a newspaper be like without advertisements? W

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阅读理解 What would railway station or a newspaper be like without advertisements? W

阅读理解

What would railway station or a newspaper be like without advertisements? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities(不幸事件).

We must not forget, either, that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not exist without this source of revenue(收入).The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn't forget is the "small ads", which are in almost every newspaper and magazine.What a very useful service they perform for the community!Just about anything can be accomplished-marriage or death in what used to be called the "hatch, match and dispatch" columns but by far the most fascinating section or "agony"(创痛)column.No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.

(1)

Which of the following might best express the main idea of this passage?

[]

A.

Advertising performs a useful service to the community.

B.

All advertisements are useful.

C.

Advertising makes a great contribution to our wealth.

D.

Quality products need to be advertised.

(2)

The reason for the low price of our daily newspaper is that ________.

[]

A.

the publisher cut the cost down.

B.

the advertisers paid much of the price.

C.

the price of paper is low, too.

D.

none of the above.

(3)

The passage tells us that with advertisements, ________.

[]

A.

modern life is much easier.

B.

everything can be accomplished.

C.

newspapers are less fascinating

D.

commercial radio and television companies make less profit.

(4)

It can be inferred from this passage that ________.

[]

A.

advertising is a modern invention.

B.

no one can deny having read advertisements.

C.

advertisements are one of the outstanding features of a modern society

D.

no advertisements, no newspapers

试题答案

答案:1.A;2.B;3.A;4.C;