阅读理解 On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always CocaCola”, you can be sure someone wants to sell you refreshing drink. An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan. Here are a few examples: “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it .And if so, why not do it wearing Nike? “Always CocaCola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.” “Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course! |