52单词网 > 高中英语 > 高中英语题库 > 阅读理解 On hearing the words“Just do it! , you will know there is a Nike product ne

阅读理解 On hearing the words“Just do it! , you will know there is a Nike product ne

来源:网络 时间:
阅读理解 On hearing the words“Just do it! , you will know there is a Nike product ne

阅读理解

On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always CocaCola”, you can be sure someone wants to sell you refreshing drink.

An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it .And if so, why not do it wearing Nike?

“Always CocaCola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[]

A.

Just Do it!

B.

Slogan And Brand

C.

Famous Slogans

D.

What Is A Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[]

A.

A good advertising slogan should draw people's attention.

B.

A Brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word“them”in the last paragraph refers to ________.

[]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[]

A.

B.

C.

D.

试题答案

答案:1.B;2.C;3.B;4.D;

提示:

(1)

全文主要指广告词与商标之间的关系。

(2)

语句理解题。广告词与商标的关系如同眼睛和人的关系。

(3)

由最后一段“It asks…the happy moments…”可知。

(4)

细节推断题。由文章第二段第二句可推知。