Frank Woolworth was born in Rodman, New York., in 1852. His family were very poo

Frank Woolworth was born in Rodman, New York., in1852. His family were very poor farmers, and there was never enough to eat.Frank decided he did not want to be farmer. He took a short business course,and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showinggoods to attract people’s interest, but he soon learned something moreimportant. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all thesethings on one table with a sign which said FIVE CENTS EACH. People fought andpushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store,selling goods at five and ten cents. But he had another lesson to learn beforehe became successful. That is, if you want to make money by selling low-pricegoods, you have to buy them in large quantities directly form the factories.Once, for example, Woolworth went to Germany and placed an order for knives.The order was so large that the factory had to keep running 24 hours a day fora whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US andCanada, and opened his first store in London. He made many millions and hisname became famous throughout the world. He always run his business accordingto strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYSRIGHT.”

1.Frank took a short business course in order to____________.

A．earn moremoney for his family

B．learnsomething from a salesman

C．get away fromthe farm

D．get enough toeat.

2.Frank sold the odds and ends quickly because_____________.

A．he knew howto get people to buy his goods.

B．he cut downthe price by half

C．he had putthe goods on a table in a very nice way.

D．the sign heput on the table was well designed.

3.The price of the knives was cut down by half because______________.

A．the factoryworkers worked 24 hours a day.

B．knives wereordered in large quantities directly from the factory.

C．the kniveswere made in Germany, where labor (劳动力) wascheap.

D．the kniveswere produced in one factory.

4._____________make Woolworth a world-famous man.

A．His businessskills and his wealth.

B．The low priceof the goods he sold.

C．His trip toGermany and his huge order of knives.

D．His naturalskill for showing things.

5.The belief that : “ The customer is always right”suggests that _______________.

A．wheneverthere is a quarrel between the customer and shop assistant, the customers arealways right.

B．If you wantto succeed, the rule is the only way.

C．stores mustalways follow the customer’s orders if they want tomake more money.

D．stores shoulddo their best to meet the customer’s needs ifthey want to be successful.

试题答案

【答案】

1.C

2.A

3.B

4.A

5.D

【解析】

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